HAUPPAUGE, N.Y.—Male Power has added to its lines of men’s intimate apparel and updated one of its popular collections, with each line featuring unique styling and quality materials that offer consumers and retailers a variety of underwear options and price points.
The new Wow Collection is “built around the promise of ‘Great Fit, Great Variety, Great Price,’ and offers a wide range of styles crafted from soft, stretchy quality fabrics that ensure all-day comfort and flexibility,” a company rep described. Each piece is designed for fit and with masculine details in mind, “providing comfort, security and confidence today’s consumer demands.”
New, eye-catching box designs were created to attract attention and drive sales. Wow “reinforces Male Power’s longstanding commitment to quality and design, delivering the same trusted comfort, fit and performance the brand is known for—now at an even more affordable price.”
Male Power has also introduced new seasonal updates to its fan-favorite So Comfy Collection, bringing a refreshed look. Building on one of the brand’s most popular lines, the latest release introduces two vibrant spring-inspired colorways—pink/turquoise gingham and purple/yellow gingham. The “fresh combinations add a lively new dimension to the classic collection while maintaining its signature effortless style,” the rep said.
Crafted from an ultra-soft bamboo/spandex blend, the So Comfy line is lightweight, breathable and designed for all-day stretch comfort. “Each piece moves naturally with the body, offering a smooth, second-skin experience that defines the collection’s name,” the rep added. Each design features a color-coordinated no-roll waistband for secure fit.
Also newly released: Male Power’s new Mesh 2.0 Collection, which “redefines lightweight support and modern styling in men’s underwear.”
"Engineered for movement, confidence and all-day wear," the collection blends modern materials with design details that "elevate everyday essentials into statement pieces,” the rep touted. Crafted from breathable stretch mesh spandex, Mesh 2.0 has an ultra-light feel with flexibility and stretchability. The result is a “barely-there comfort experience designed to move seamlessly with the body while maintaining a sculpted look.”
For added comfort and support, the collection features newly designed modal waistbands, offering soft, smooth fit ideal for extended wear. Precision metal ring accents connect the strappy ring jock design, “creating a defined, lifted silhouette with a bold, fashion-forward edge.”
All three collections are available now from Male Power, on Magic Silk wholesale website MagicSilk.com.