Luxus Launches Couples’ Sex Toy Using Proximity Tech

AMSTERDAM—Amsterdam-based sex toy brand Luxus, created by award-winning sex tech company Kiiroo, today officially launched its new couples’ sex toy, the external device Luxus, which uses magnetic proximity sensor technology.

This “first-of-its-kind couples’ toy dynamically responds to closeness" using sensors that react to proximity, similar to parking sensor technology used in automobiles, a company representative said.

Luxus utilizes a two-part wearable system. LuxHer, a hands-free clitoral stimulator, and LuxHim, a magnetic penis ring. “LuxHer's vibrations dynamically respond to LuxHim's closeness and movement. As LuxHim moves closer and with greater intensity, LuxHer vibrates in response, creating a real-time, synchronized pleasure experience,” the representative said. LuxHer also can connect to the FeelConnect app, allowing remote control access and enabling users to customize settings including vibrations, patterns and light display.

Toon Timmerman, CEO of Luxus, said, "With Luxus, we are not just launching a product; we are redefining the way couples experience intimacy. By integrating state-of-the-art proximity sensor technology, we’ve created a device that encourages deeper connections and shared pleasure. Our innovative approach transforms the traditional ideas of intimacy with a research-backed approach that allows couples to engage with each other in ways that feel natural and exciting. Luxus was designed to enhance intimacy using the input of real couples and their experiences. The result is a couples toy that is a revolution in how we connect and enjoy intimacy together."

Caspar Cnubben, the inventor behind  Luxus, said, “The world around us is changing, and technology is an integral part of our lives. I'm always seeking ways to enhance existing technology, and couples' toys became my focus. With traditional C-shaped toys, which have been on the market for years, many users find they detract from the experience. So, we reimagined intimacy and created Luxus, not just for enhanced pleasure but to reinvent the experience. We looked at the most popular elements of solo sex toys and combined these with technology from other industries to develop a completely new innovation."

Luxus is available to purchase at LuxusAmsterdam.com at a retail price of $149.99, €149 and £121. For B2B inquiries, contact [email protected]