SINGAPORE—Intimacy technology company Lovense today launches Ferri Reserve, the “Lavender Edition” of its best-selling Ferri panty vibrator, created exclusively for Lovense's B2B partner network.
Available exclusively through B2B channels, Ferri Reserve features a lavender colorway “informed by consumer preference data—a deliberate shift toward the softer, wellness-oriented palette that's driving purchase decisions in the category,” a Lovense rep said. “With 23 percent of female consumers ranking lavender as their favorite color family, we chose it as the colorway for our first B2B channel-exclusive product—designed to stand out on shelf and online.”
“Ferri has become one of Lovense's most popular wearable vibrators, recognized for its compact shape, magnetic panty attachment, strong vibration performance and compatibility with the Lovense Remote app,” the rep added. “With Ferri Reserve, Lovense is extending that proven product into a partner-exclusive edition designed to support channel differentiation.”
For retailers and resellers, “Ferri Reserve can be positioned as a channel-exclusive Lavender Edition of a product customers already recognize and trust. For distributors, it provides a clear partner-only offering that helps strengthen offline retail opportunities and differentiate B2B channel inventory,” the rep continued.
Key highlights include:
· Built on Ferri's proven appeal—Carries forward the wearable design, performance and app-controlled functionality that made Ferri a partner favorite.
· Wearable magnetic design—Attaches securely to underwear for hands-free, discreet use.
· Gateway to the Lovense Ecosystem—Ferri Reserve connects customers to the broader Lovense app experience, encouraging exploration of features like alarm mode, long-distance control and multi-device pairing.
"Ferri has been one of our most trusted performers across partner channels, so rather than introduce something unfamiliar, we wanted to give our partners an exclusive edition of a product they already sell with confidence," said Dan Liu, CEO of Lovense. "Ferri Reserve reflects how we're thinking more intentionally about channel-exclusive product development—giving partners dedicated offerings that support differentiation and sell-through."
Ferri Reserve is available now, exclusively through Lovense B2B channels for authorized distributors, retailers and reseller partners.
Consumers can find Ferri Reserve at nearby retailers through the Store Locator on lovense.com.