LOS ANGELES—Lovense, a connected intimacy technology company, is partnering with adult retailer Hustler Hollywood to launch "Turned On: A Night of Sex Tech for Couples," a nationwide in-store event series taking place throughout July.
Running from July 1 through July 31, the multi-city activation will bring interactive consumer events to select Hustler Hollywood retail locations across 18 U.S. cities.
Store locations that will host activation events include Los Angeles, Santa Ana, Modesto and Bakersfield in California; Boise, Idaho; West Valley City, Utah; Colorado Springs, Colorado; Oklahoma City, Oklahoma; Fort Worth, Killeen and San Antonio in Texas; New Orleans, Louisiana; Chicago; Cincinnati, Ohio; Charlotte, N.C.; and Tallahassee, St. Augustine and Fort Lauderdale in Florida.
“The initiative is part of Lovense's continued retail expansion efforts, designed to boost in-store consumer engagement and strengthen relationships with retail partners,” a Lovense rep said.
Each event will feature hands-on product experience zones designed around Lovense's connected product ecosystem, allowing attendees to explore app control, long-distance connectivity, music sync features and customizable vibration patterns through guided demonstrations. Product specialists will also be available onsite to provide consultations, feature walkthroughs and product recommendations. Exclusive event-night promotions and giveaways will also be offered to attendees.
“What we're building with Hustler Hollywood goes beyond single-event activations—it's a repeatable retail playbook. Each city gives us real-time data on what resonates with consumers, which we feed back to our retail partners to optimize merchandising, staff training and product mix. That's how we turn a demo tour into a long-term growth engine,” said Dan Liu, CEO of Lovense.
“The event series builds on Lovense's broader retail partnership strategy, which includes in-store merchandising support, retail staff product education and collaborative marketing initiatives designed to help drive traffic, consumer awareness and product discovery at the retail level,” the rep added.
For more on store locations, visit HustlerHollywood.com.
For more information on Lovense products and selection, visit Lovense.com.
