BROOKLYN PARK, Minn.—Like A Kitten, a sex-positive wellness brand, has introduced a limited-time collaboration with Dr. Tush's Natural Products, a line of soothing aftercare products developed to “provide instant relief, deep hydration, and lasting comfort after intimate encounters’” a company spokesperson said.
Like A Kitten's Fly Me to the Moon metal vibrator (from the Adventure Collection) has been paired with a sample of Dr. Tush's After Butt Play fast-acting gel, formulated with “hydrogel technology that cools, hydrates, soothes and supports cell regeneration by providing a breathable, protective barrier,” the spokesperson added.
Fly Me to the Moon's phalange design can be used both vaginally and anally. Solo or partner play can be enhanced by pairing the vibrating plug with Dr. Tush's After Butt Play product.
The collaboration highlights the aftercare as a vital component of sexual health and wellness.
Alexxx Gay, vice president of business development at Dr. Tush's, said, "We want aftercare to be a natural part of every intimate experience, not only physically, but emotionally too. Our products encourage you to slow down, soothe and reconnect with your body after play. Aftercare should never be an afterthought."
"Pleasure doesn't end when the toy is put away—aftercare is just as vital as exploration," said Blanca Estrada-Gonzalez, director of branding and business development at Like A Kitten. Our partnership with Dr. Tush's emphasizes the message that self-care is an integral part of sexual wellness, empowering individuals to feel safe, supported and celebrated at every stage of the journey."
By highlighting the pairing, Like A kitten hopes retailers can “foster consumer trust and spark imagination while driving incremental sales through thoughtful upselling.”
