Like A Kitten, Jo Collab to Add Lube to Cock-A-Palooza Package

BROOKLYN PARK, Minn.—Like A Kitten, a sex-positive wellness brand, has partnered with Jo, the lubricants and intimacy products manufacturer, for a new combo offering.

"Sexual wellness starts at the beginning of your self-care journey—not decades later," said Natalie Annis, co-founder of Like A Kitten. "Including Jo H2O in every Cock-A-Palooza package empowers customers to experience safe, pleasurable exploration from day one."

Noted a company representative, “By including a foil packet of JO H2O in every Cock-A-Palooza package, retailers can present the product as a premium upsell, encouraging customers to explore the full Like A Kitten collection. Displaying full-size bottles of Jo H2O alongside the line not only enhances the customer experience but also drives incremental sales and product discovery.” 

"At Jo, we believe pleasure should be playful, inclusive and celebrated at every stage of exploration. That’s why this partnership with Like A Kitten is such a natural fit. Cock-A-Palooza is bold, colorful, and a little over the top in the best way possible. Pairing it with our Jo H2O, our top-selling water-based personal lubricant, makes it easy for everyone to explore, experiment and enjoy themselves with confidence, no matter what kind of fun they’re into,” said Timothy Ferencz, Jo’s director of sales in North America.

For more information, visit likeakitten.com.