SANTA CLARITA, Calif.—Sexual wellness brand Jo has launched the Jo Bake Shoppe Collection, a new line of bakery-inspired flavored personal lubricants designed to bring familiar flavors and trusted performance to the flavored lubricant category.
Available in convenient two-ounce bottles, the collection offers retailers an approachable assortment that encourages impulse purchases, gifting opportunities and repeat sales.
The Bake Shoppe Collection features three dessert-inspired flavors:
Built on Jo’s water-based formula, each product is designed for both oral and intimate use and delivers glide that rinses clean with water. Like all Jo flavored lubricants, the Bake Shoppe Collection is made without sugar, parabens or propylene glycol, is compatible with toys and safe for use with condoms, and features an FDA-cleared formula intended for intercourse. Every product is manufactured in the U.S.A. in an ISO-certified facility.
“Flavored lubricants continue to be one of the easiest ways for retailers to introduce new shoppers to the category because the flavors are familiar and approachable,” said Timothy Ferencz, director of sales, North America. “With the Bake Shoppe Collection, we focused on recognizable bakery-inspired flavors paired with the trusted Jo formula retailers already know. The result is a collection that's easy to merchandise, encourages impulse purchases, and gives consumers another reason to come back to the category.”
The Jo Bake Shoppe Collection is supported by retail-ready merchandising materials, digital marketing assets and sell-in tools designed to help retailers introduce the collection and drive consumer engagement both in-store and online.
The Jo Bake Shoppe Collection is available now through authorized distributors and retail partners. Retailers can contact their preferred distributor or a Jo representative for ordering information, merchandising support and marketing materials.
For more information, visit ShopJo.com.
