SANTA CLARITA, Calif.—Sexual wellness brand Jo expands into a new category with the launch of Jo Vitalize, a dermatologist-tested, gynecologist-tested and prebiotic-powered skincare line created specifically for intimate skin.
Jo officially introduced Vitalize as an international launch at the Altitude Show in Las Vegas on March 22, marking the brand’s debut into intimate skincare within the adult retail channel.
Built to meet growing consumer demand for elevated intimate wellness, a rep said, Jo Vitalize launches with two products:
Jo Vitalize supports freshening throughout the day, as well as hydration for dryness caused by hormonal shifts. It also supports “comfort through every life stage including menstruation, postpartum recovery, perimenopause and menopause. By addressing dryness, odor and sensitivity, the line delivers a modern solution for consumers seeking clinically-tested intimate care in the adult retail space,” the Jo representative added.
“Adult retail has always been about confidence and connection,” said Kong Son, vice president of sales at Jo parent company CC Wellness. “With Vitalize, Jo is expanding that confidence into everyday care, giving retailers a premium, clinically tested offering that speaks directly to the needs of today’s shopper. This is a significant category expansion moment for the industry.”
Jo will provide a display, educational leaflets and staff training tools to help stores position the Vitalize line. To place orders, retailers can contact a Jo distributor or sales representative at SystemJO.com.
