SANTA CLARITA, Calif.—Adult products maker Jo has concluded its 2025 $100,000 Giveaway, awarding 480 prizes to retail associates around the world.
Throughout the year, $96,000 in cash prizes were distributed to retail associates, culminating with a $5,000 grand prize awarded at the end of the campaign. The promotion, the company says, is the largest retail associate cash giveaway in adult industry history, recognizing the frontline retail professionals who help connect customers with products they love.
The giveaway was designed to honor the retail associates who educate customers, recommend products, and help drive the brand’s continued success.
“The reason Jo has been around for over 20 years is because of our unwavering commitment to quality and the strong partnerships we’ve built with retailers,” said Timothy Ferencz, director of sales for North America. “Retail associates are the people who help customers discover the right products and build trust with the brands they carry. This giveaway was our way of thanking them for believing in Jo and helping make it a preferred lubricant brand for customers.”
One of the most memorable moments of the campaign came with the awarding of the $5,000 grand prize to Osiris Hancock, an Adam & Eve Stores employee.
“You never know when the Grindr hookup will text you, that’s why I stay strapped with my bottle of rumple and Jo lube,” Hancock said. “Thank you so much for the much-needed money. It was a very unexpected but happy surprise, and now I have a jumpstart on buying a van to live in.”
“Success like this doesn’t happen by accident. It’s the result of relentless work, commitment, and a drive to be better every day,” said Nichole Larkin, director of operations at Adam & Eve parent company Sactacular. “Winning this prize is a well-deserved recognition of that effort. He shows this every day he’s at work. I’m excited for him and how this is going to change his life.”
“Retail associates are the backbone of our industry,” said Kong Son, Jo's executive vice president of sales. “We’re incredibly grateful for their support and proud to recognize the people who help make Jo a trusted brand for customers year after year.”
