BROOMFIELD, Colo.—Eldorado Trading Company has partnered with Paradise Pleasure Products to launch a new line of the company’s adult pleasure products as its exclusive U.S. distributor.
Paradise Pleasure Products, an offshoot of Paradise Marketing, is launching “The Art of Illumination Collection” this week, with shipping slated to begin later this month.
“The Art of Illumination Collection” adds a new dimension, enhancing every curve and movement of the body, the company said. The Illumination series lets users fully personalize their experience by adjusting LED color, intensity and rhythm with effortless precision through the device or via a mobile app with complete control of both light and vibration.
The initial collection launches with four products: The Wand, The Rabbit, The Plug and The Bullet, each of which has fully customizable LED and vibration and is IPX7 waterproof for play in and out of the water. Moreover, in order to allow users to enjoy the product's ambient lighting when they are not actively playing, each product includes a display stand, except The Plug, which stands on its own. Each product comes with a magnetic USB charging cable and an Ultra Suede soft carrying case.
“This partnership with Eldorado is about more than just launching a new product line,” said Tori Titus-McCrobie, sales director for Paradise Pleasure Products. “It’s about bringing fresh energy into the pleasure category with something that feels new. The Illumination series was created to give retailers and consumers a real reason to lean in and connect, blending technology, design and personalization in a way that feels modern, expressive and fun to explore. Eldorado’s reach, education-first mindset and commitment to innovation make them the perfect partner to introduce Illumination to the U.S. market.”
Her sentiment was echoed by Paradise CEO Chris Von Huben. “We created Paradise Pleasure Products to challenge expectations around intimate products, not just how they work, but how they show up in people’s lives,” he said. “Illumination and Body Illumination represent a new kind of experience where light and sensation come together in a way that feels personal and modern. Eldorado is the ideal partner to help bring that vision to market with the scale, education and retail support it deserves.”
Wanda Garland, CEO at Eldorado, said she was excited about the partnership’s prospects. “The Art of Illumination collection from Paradise is one of the first truly new products the industry has seen in years,” she said. “Paradise has really created something special, and we can’t wait to start shipping them to stores.”
The new products are distributed exclusively outside of Canada by Eldorado Trading Company and are available for pre-order now at Eldorado.net. The Art of Illumination will begin shipping to retailers the week of Jan. 19.
