LOS ANGELES—Dame, a leader in the sexual wellness industry, on Tuesday announced its acquisition of Chakrubs, an intimacy wellness brand offering products made from 100% pure crystal.
As of today, Dame will offer Chakrub’s products in a variety of different shapes and sizes, further expanding its definition of wellness by integrating these metaphysical tools within Dame. This acquisition marks Dame’s second to date, with the company acquiring emoji-themed, sexual wellness brand, Emojibator in early 2024. Additionally as part of this announcement, Chukrubs founder Vanessa Cuccia will be shifting from company CEO to Brand Director.
“Chakrubs has always been sacred to me, and I want to protect its unique character,” Cuccia said. “I never felt that growth for the sake of expansion was the right approach, but now with Dame, I can recognize the potential to maintain what makes Chakrubs special, while providing the structure it needs to thrive."
Chakrub's tools are handcrafted from the “mother stone," meaning ethically sourced, never-before-owned crystals. Primarily sourced from Brazil, the company says each crystal carries the metaphysical properties believed to support emotional release, spiritual growth, and self-healing. Because crystals take centuries to form, Chakrubs’ products are designed to last a lifetime, offering a sustainable, soul-centered alternative to synthetic products. Grounded in environmental responsibility, Chakrubs is a trusted brand for those seeking conscious intimacy and crystal-based wellness.
“Dame has built a community of women that embrace sexual well-being, empowering individuals through educational resources, informative content, and supportive interactions," said Alexandra Fine, founder of Dame. "Our goal is to cultivate a supportive environment where purpose-driven brands with a shared goal can flourish alongside one another. I love being part of creating this women-led community where we can uplift each other. Acquiring Chakrubs is a step to further promote the journey of self-love and add to the Dame family as we continue to evolve, break down stigmas, and take our power back.”
This announcement comes on the heels of Dame launching its "She's Coming" campaign, featuring a giant truck covered with its signature wand vibrator, driving through Dallas to protest a proposed Texas bill that would ban the sale of such items in retail stores unless they register as sexually-oriented businesses.
Chakrubs will be available on Dame’s website on April 22nd as well as Chakrubs website, chakrubs.com. To learn more, visit Dame on Instagram @dameproducts and dame.com.
