NEW YORK—COTR has unveiled the new b-Vibe C-Rings collection, “an expansive assortment designed to help retailers build a more approachable, versatile and easy-to-shop cock ring category,” a COTR spokesperson said.
Featuring the tagline “Fit That Feels Right,” the collection includes 30 designs, spanning three distinct families: Snug Rings, Flex Rings and Stretch-Tech Rings.
The range offers shoppers a variety of sizes, shapes, textures and support styles, from traditional secure-fit rings to adjustable, cock-and-ball and shaft-sleeve designs. Suggested retail prices range from $9.99 to $16.99, creating accessible entry points while allowing stores to merchandise several designs together as a complete, performance-focused destination.
“Penis rings are an important staple category, but shoppers need more than a one-size-fits-all option,” said Alicia Sinclair, founder and CEO of COTR. “The b-Vibe C-Rings collection gives retailers a broad selection of shapes and fits, along with body-safe, durable materials that can make the category easier to explain, compare and shop. Each style has a clear point of difference while maintaining an approachable price.”
The Snug assortment features soft-stretch designs made from 100 percent body-safe silicone, including classic 40 mm and 45 mm rings, multi-size three-packs, an adjustable "Lasso Grip" and styles that provide support around both the shaft and testicles. The line emphasizes skin-like comfort, smooth finishing, elasticity, durability and extended wear.
The Flex assortment is made with hand-poured liquid silicone. Varied silhouettes include Grip, Ripple, Drip, Bulk, Loop, Delta, Spike, Tread, Hex and other designs developed to offer different fits, textures and stimulation points. Select models add perineum stimulation, shaft coverage or 2-in-1 cock-and-ball support.
The Stretch-Tech assortment rounds out the collection with flexible TPE designs featuring smooth finishes and high elasticity. Styles such as Drive, Bolt, Barrel, Double Barrel, Choke and Swirl provide additional visual and functional variety while maintaining accessible retail pricing.
Across the collection, the items are designed to be durable, easy to clean and compatible with water-based lubricants. Retail packaging uses b-Vibe’s bright blue branding, clear product imagery and prominent feature callouts to help customers understand each design "at a glance."
The collection was developed to give retailers options for customers at all experience levels, with diverse preferences and budgets. The wide assortment creates opportunities for good-better-best pricing, material-based merchandising and guided selling based on fit, support and sensation.
For wholesale or to request additional information, contact a preferred distributor or reach out directly at [email protected].
