DEER BEACH, Fla.—Full Circle Distribution/Miami Distro has appointed pleasure product industry sales veteran Briana Watkins as its new Vice President of Sales and Marketing. As of January 13, Watkins joins the company with 17 years of experience in the pleasure product industry to her credit.
“She brings a wealth of knowledge, strategic insight, and deep-rooted relationships to her new leadership role,” a company representative said.
Her previous experience includes roles with M.D. Science and Pipedream Products, where she accumulated expertise in managing global accounts across Australia, Europe, the U.K., Canada and the U.S. Before those roles, she served as Head Buyer for Hustler Hollywood stores and also served as Senior Buyer-Manager and Merchandising Manager for Hot Topic before her adult industry career.
In 2022, she was named Businesswoman of the Year at the EAN Awards. Watkins has also been recognized with two consecutive Customer Choice Awards in Australia.
"I’m excited to hit the ground running to bring back the energy, creativity and fun that makes this industry special,” Watkins said. “The adult retail biz is about making money while building strategic partnerships that feel like family. This isn’t just about transactions—it’s about creating partnerships that thrive, delivering real value, and bringing life back into every interaction.
"There’s so much heaviness in sustaining business these days,” she continued. “My goal is to lighten that load for retailers, foster comfort and trust, and create an environment where growth feels exciting again. I want to reintroduce a sense of personal connection, where customers know they can lean on us as trusted partners.”
As VP of Sales and Marketing, Watkins will spearhead strategic sales initiatives and marketing campaigns and cultivate relationships with key partners to support growth for Full Circle Distribution and Miami Distro.
"My focus is on catering to retailers' needs by thinking outside the box and offering tailored solutions that make doing business with us seamless and enjoyable,” Watkins added. “We have a clean slate and the opportunity to build the business the way we want—aligned with our principles, focused on customer relationships, and open to exploring untapped opportunities within and beyond our industry."
“Briana’s proven leadership, innovative approach to sales and marketing, and connections within the global pleasure industry make her an invaluable addition to our team,” said Full Circle/Miami Distro President Mike Savage. “We are confident her vision will drive growth, strengthen our partnerships, and elevate our brands to new heights.”
For more information on Full Circle Distribution/Miami Distro's range of products, visit ShopFullCircle.com.
