LOS ANGELES—Specialty sex toy designer Big Teaze Toys, famous for its signature vibrating rubber duckies, has landed a starring role on Oxygen’s Love Games, which had the network’s highest-rated debut among female viewers aged 18-34.
A signature vending machine stocked with Big Teaze goodies is featured front and center as a focal point on the dating competition show, a spin-off of Oxygen’s hit guilty pleasure, The Bad Girls Club, which broke network records last season. More than 1.4 million viewers tuned in to its Dec. 15 episode, 1.025 million of which fell in the 18-29 age demographic. This loyal fan base jumped right over to Love Games, which boasts the network’s highest-rated first season, having attracted Oxygen’s youngest audience to date. Big Teaze Toys, and its collection of high-quality, fun and playful sex toys, has received stellar brand exposure targeted to the precise consumer group for which it caters its products.
Company President Tony Levine touts this coverage as another small yet significant step in the right direction. “As more and more shows like Love Games push the edge of what they can show in relation to adult themes and products,” he said, “Big Teaze Toys will continue to create a perfect line of products that fits their needs: playful, sexy, fun and inoffensive.”
In addition to the unparalleled brand spotlight, Levine said his company’s website has received a significant traffic jump as a result of the product plugs. “The combination of mainstream product placement and online education has increased consumer knowledge of Big Teaze Toys and B3 brands, as well as the overall market for adult products,” said Staci Dunn, international sales and marketing manager for Big Teaze Toys.
Love Games airs weekly on Oxygen. Check local listings for show times, or visit here.
For more information about Big Teaze Toys, visit here.
