NEW YORK, N.Y.—Sexual wellness retailer Babeland and reproductive health resource Bedsider.org have joined force in an effort “aimed at tackling one of the fastest-growing problems in sexual health today—the spread of misinformation across social media,” a representative said.
“As more young people turn to platforms like TikTok and Instagram for answers about contraception, fertility, safer sex and pleasure, they’re often met with advice that is misleading, incomplete, or rooted in stigma. Together, Bedsider and Babeland are launching a new awareness campaign designed to push back against these viral myths and replace them with clear, medically accurate information people can actually trust,” the rep added.
The Power to Decide’s 2025 Youth Reproductive Health (YouR HeAlth) Survey noted that more than 20 percent of young people reported getting information about birth control from social media in the past year. Among those respondents, the most common platforms were TikTok (43.4 percent), Instagram (29.6 percent) and YouTube (19.3 percent), according to the rep.
Babeland’s sex expert Lisa Finn said, “While it’s incredible to see more people talking openly about sexual health and pleasure, more content doesn’t always mean better information. When social media becomes the main resource for info, it can turn into a game of telephone—where details get lost, skewed, or even become dangerously wrong as they are passed along.
“We’re so excited to be teaming up with Bedsider to make sure that information about pleasure, sexual health, birth control and our bodies are rooted in facts, accessibility and inclusivity—not opinions, rumors or shame,” Finn added.
PowertoDecide.org's Senior Director of Health Care Joely Pritzker, MC, FNP-C said, “Social media is increasingly the first place people turn for sexual and reproductive health information—making it critical to combat misinformation and expand access to accurate, trusted resources. At the same time, we know young people also want that information to come from sources they trust. Through our partnership with Babeland, we’re meeting more people where they are with person-centered resources and tools that empower them to confidently take control of their sexual health.”
To find out more about the partnership, visit here. For more information, visit Babeland.com and Bedsider.org.
