LOS ANGELES—The Adult Novelty Manufacturers Expo, known as ANME, wrapped up its 29th edition Wednesday, capping off three days of wholesale buying, networking, and, of course, partying.
Held annually at the Burbank Airport Marriott Hotel, the event boasted over 50 booths ranging from every kind of pleasure product to racy lingerie, supplements, and accessories. Attendees primarily from North and South America roamed the aisles in search for the newest and most innovative products introduced to the market.
Longtime manufacturer Sportsheets showed off their recently expanded light BDSM line, Peaches and CreaMe, which included thirteen new products in cream-toned pleather with soft peach accents. Pearly garters, crops with perky lips ready to leave their mark, silicone cuffs, peach toned anal beads and many others rounded out the successful line. They also expanded on their Lace Collection, vegan, lace-etched items which ranged from printed spreader bars to lacy hoods and blindfolds.
Up24/7 showcased their vast line of supplements, including many of the new names of their popular penis pills. Bruno, the owner of the company, shared about the continued demand for their best sellers: Destroyer, Beast, and Eruption. “All our ingredients are natural formulas that create very good results,” he boasted. “The shows are always good for us.”
Rouge, a luxury bondage line based in the UK, showcased their beautiful gold-toned BDSM products as well as their wide range of stainless steel creations. “It’s our first ANME and it’s been very good!” shared a company rep.
CalExotics, one of the original founders of the trade-only show, highlighted their ever-growing lineup of quality products including the original mini Twerking BBL that weighs only ten pounds, the Rave line, which also happens to show up under black light, Kroma Mini Vibes, the Alpha Ring made of liquid silicone, and many others. They expanded their offerings of male masturbators with Xcess, which gyrate, vibrate, and moan, and the Nocturnal line of BDSM products.
Doc Johnson, the industry stalwart and one of the original founders, showcased their wide assortment of adult star strokers and dildos, capturing the eyes of the buyers in attendance. They also introduced several new lines they are stewarding into the adult wholesale sphere.
Nasstoys, the third of the original founders, focused on their traditional lines by adding different colors and shapes, modernizing both the packaging and technologies powering them. “I always love doing this show to see all of our longtime and new customers,” shared Elliot Schwartz, co-owner of Nasstoys. “I even got to celebrate my birthday here, surrounded by friends, so that made it extra special this year.”
Canadian-based Nobu Toys debuted one of the most entertaining accessories at the show: a pair of remote-controlled, silicone, vibrating nipple clips shaped like two kissing lips! Small enough to discreetly wear in public, they were a big hit among the crowd. The booth also featured cut out, full sized, standing versions of their popular toys for attendees to slip their face in and post to their socials.
Industry favorite, Maia Toys, presented their new products such as the Oakley grinder, Mina, a cute flicker vibe, Molli, dual vibrating nipple clamps, Journee, a gorgeous, strong mini wand, and they added to their successful Fierce line of strong, non-stop toys. The company rolled out their new lifetime warranty on their toys, which continues to reassure buyers of the products’ quality and reliability.
Toronto-based CockBlock showed off their expanded dual-action pleasure toy which enables larger-endowed men the pleasure of using the same toy at the same time for delightful frotting. Adult star Girth Brooks, slipped one of his replica dildos into it with an additional toy to illustrate the new flexibility of the inner tube, showing how it easily expands to accommodate many sizes and girths of penises. “The support for our product has been amazing,” shared Justin DePow, co-owner of CockBlock. “The fact that we could actually show it with an accomplished adult star confirmed our thoughts that we were doing the right thing when we created this new sleeve. We can’t wait to get it out to the masses!”
JO, the longtime maker of quality lubricants, showed off a new, original formula made just for squirting into a stroker. “We wanted to create a lube that was water based and really went into the depths of strokers, which is where lubes rarely reach,” shared JB. “I thought of putting it into a squirt bottle, so it isn’t messy and does the job: increasing pleasure at the head of the penis inside the stroker. I know this will be popular!”
Pleasure Products manufacturer, Blush, rolled out expanded lines of their best selling products at the show. Company rep, Kathi Pepper, mentioned that the show was better than expected because she got to talk more in depth with her customers to present their latest. “It was great to catch up with people and the time zoomed by. If I didn’t have an appointment, there was always someone walking by who wanted to know more about our line.”
Classic Brands’ Lynn Swanson showcased several of their new products in simple yet stunning POP displays to appeal to those who welcome customers to buy at the counter. “We expanded our hair and body collection because of the global sales levels in this selfcare category. We already are well established so we’re taking it to another level.”
Given the success of this year’s show, ANME has already secured the hotel for their 30th anniversary, trade only show, arriving in July, 2026, with registration already open for next year. It’s a do not miss show for anyone in adult pleasure product retailing and the perfect summer show for attendees to complement their year’s buying with AVN’s own Adult Novelty Expo (ANE) to be held in Las Vegas, January 2026.
Photos by Kim Airs
