CHATSWORTH, Calif.—Luxury adult novelty manufacturer Vida Internationale takes its Vida brand of intimate massagers to the streets with the mysterious spokesmodel-on-a-mission Agent Vida.
Accompanied by her team of Vida Vixens, Agent Vida is bringing the Vida line of high-end massagers to the red carpet at events like the Voyeur Vida launch party and the opening weekend of the 2010 Sundance Film Festival.
"The Vida launch party was a star-studded evening," said Vanessa Pellegrini, director at Vida Internationale. "The event was held at the Voyeur club in West Hollywood, Calif. Tons of celebrities attended and Agent Vida was there to drop a few secret hints. The buzz was so juicy that even Perez Hilton mentioned Vida in his blog!"
The evening was hosted by Sofia Vergara and featured a performance by Robin Thicke.
On the heels of a successful launch, Agent Vida then turned her sights toward the 2010 Sundance Film Festival in Park City, Utah. While the Vida Vixens patrolled Main Street, Agent Vida attended red carpet events and VIP lounges including the Tweet House, House of Hype, Kari Feinstein Style Lounge, Infinity Sun Booth and the "Skateland" Party Presented by Oakley.
Vida Internationale is expanding the reach of Agent Vida with its newly launched consumer website VidaInternationale.com. The site features images of the new Vida line of massagers, photos and videos of Agent Vida's exploits, including meetings with celebrities LaVar Burton and Tommy Davidson and an interview with the Twitter convention team where Agent Vida receives praise for the Vida Marketing campaign. The website offers consumers a platform to learn about Vida's various selling features, enjoy photos of celebrities attending Vida events and purchase Vida luxury pleasure objects directly from the site.
"Vida Internationale is behind the Agent Vida marketing campaign 100 percent," said Gerardo Ramos, Vida Internationale's product developer. "To support and promote Agent Vida in her quest to bring brand awareness to Vida luxury massagers, each month Vida Internationale will be attending or organizing events involving Agent Vida and giving her the platform to release clues leading up to the unveiling of her ultimate Secret. Various forms of media coverage will be utilized with a lot of attention geared toward the mainstream media. Ultimately, the world will learn Agent Vida's Secret and retailers will be able to reap the rewards of all the excitement this campaign is generating."
For more information about Vida Internationale, contact your local distributor or Vida account representative today.
