LOS ANGELES—The voter turnout for the 2016 Presidential election was in many ways piss-poor, so adult entertainment company Brazzers has decided to roll out what it intends as a high-impact nationwide public service announcement encouraging Americans to #StrokeTheVote.
The campaign is intended to help drive voter turnout this November by garnering more than 8.5 million impressions through a series of paid advertisements and community outreach to the brand’s exclusive talent, its followers and subscribers—and to punctuate the effort, Brazzers will shut down its popular website for three hours from 5-8 PM on November 3 across all time zones in order to encourage voters to step away from their screens and head to the ballot boxes.
“In 2016, about 100 million eligible voters did not make it to the polls, and we noticed that our site traffic during the last election did not drop either; it was the same as any other average day,” noted Brazzers product director Mario Nardstein. “We want to ensure that as many voices as possible are heard this year and we can do that by rallying Americans to take a break from their screens and carry out their civic duty.”
On October 1, Brazzers and its contract talent kicked off the campaign by flooding social media with suggestive campaign slogans, including but not limited to: “Sorry to interrupt your erection. VOTE.”; “Stuff the box. VOTE.”; “Your head counts. VOTE.”; “The money shot: VOTE.”; and “Educate before you masturbate. VOTE.”
To remind eligible voters of their civic duty and further amplify the #StrokeTheVote messaging, Brazzers is expanding the campaign to include static and programmatic billboards in top DMA cities, including New York (Times Square), Las Vegas, Chicago and Phoenix. The billboards will feature witty, safe-for-work but highly suggestive messaging, like “VOTE. Hardcore.”; “Sorry to interrupt. VOTE.”; and “On November 3rd make your safe word...VOTE.” to surprise, delight and even borderline shock an unsuspecting public.
