LOS ANGELES - Tony Adonis has been hired by Channel 1 Releasing to be its publicity and promotions director. He will be in charge of public relations, events, and PR campaigns for the company and its DVD series, Club Channel 1.
Chi Chi LaRue, one of the partners in C1R, said, "We are so lucky to have someone with Tony's background and expertise on-board. His experience in mainstream entertainment and porn publicity is really going to elevate Channel 1 Releasing's image around the world."
Adonis, who has worked in events and publicity for 10 years, put together the White Party Miami for three years; worked in publicity and marketing for Jet Set; and helped form Four Play Entertainment and the first gay adult entertainment news show, The Money Shot Report. Additionally, he cast three seasons of The Real World and other reality shows. He is also a journalist who has been published in several magazines.
Adonis said of his new position, "After years of working with such high-profile companies, I am thrilled to be working with a true gay icon, Chi Chi LaRue, and the world-famous Channel 1 Releasing. I look forward to using all of my experience to keep this powerhouse production company at the forefront of the gay entertainment industry."