SAN FRANCISCO/LOS ANGELES - Specialty Publications and Falcon Entertainment have teamed up to promote everything Falcon throughout 2008. This includes the rebirth of Jocks as a reality-based series, the relaunch of Falcon XXX, and the studio's 35th anniversary.
"We know we have two core constituencies," said Falcon's president Todd Montgomery, "both a retail and e-commerce customer, who enjoys our studio DVD titles — as well as online customers who access our content digitally. Marketing to both is very important for us."
David Dempsey of Specialty said, "The multi platform model SpecPub has adopted to market both in print and online is attractive to Falcon as it highlights both their DVDs as well as their rapidly evolving online digital content."
Specialty will give Falcon exposure in its magazines, e-mail promotions, and on its BuyGay.com site, starting in August and running through January.