WEST HOLLYWOOD, Calif.—Luxxxe Studios on Friday announced it has signed rising star Dio Ferrero, who is represented by Choice Talent Management, to an exclusive one-year performance contract and brand ambassadorship.
All signs point to a Luxxxe Studios resurgence in 2026 with plans for upcoming film projects, a redesigned website, and merchandising—and now Ferrero's signing underscores their commitment to growing the brand.
Dio already is booked for several projects under the new deal, beginning this month with a movie in conjunction with Choice Filmz/Choice Management that will be shot on location in Puerto Vallarta; in addition, Dio has been chosen for the lead role as Ashley "Ash" Moranis in Season Three of the Luxxxe Studios' original series, Friends In Heat, which is scheduled to start pre-production in June. He also will be co-hosting a Grabbys red-carpet event with JJ Knight.
Ferrero, a 2025 GayVN Awards Trophy Boy, in a short time has established himself as one of the new faces to watch with standout performances for legacy studios such as Falcon Studios and Sean Cody. He has received three nominations at the upcoming 2026 Grabby Awards, including Best Newcomer.
"Dio’s rise has been nothing short of electric,” said Chris Crisco, CEO of Choice Talent Management. “He brings an undeniable energy, professionalism, and star quality that audiences and studios immediately respond to."
“Choice Talent Management is thrilled to see Luxxxe Studios welcome Dio Ferrero into their family of exclusive models," Chris continued. "Since entering the industry, Dio has made an immediate and undeniable impact, quickly establishing himself as one to watch. His striking look, strong on-camera presence, and undeniable charisma make him a perfect fit for the Luxxxe brand. We’re excited to see the incredible content that will come from this partnership and look forward to supporting Dio as he continues to grow with Luxxxe Studios."
Ferrero remarked, "I’m so excited to share that I’m now officially part of Luxxxe Studios as a Luxxxe exclusive. This is a huge step for me, and I’m grateful for the opportunity to work alongside the Luxxxe brand. I’m ready to take things to the next level, bring fresh energy to my content, and give you all something special. Can’t wait for what’s ahead!"
Luxxxe Studios founder JD Daniels was over the moon with the signing.
"Oh wow—I'm currently out of town on business but celebrating at the same time that Mr. Ferrero has officially joined the Luxxxe family as an exclusive model and executive brand ambassador," JD said. "Myself and Luxxxe Studios executives are not only proud, but honored the Dio has chosen us to be not only an exclusive, but also the face of the studio as our lead brand ambassador. His work ethic, striking good looks, class, enthusiasm, charm, kindness and sweet personality are what sold us without a shadow of a doubt. All those fabulous qualities go a long way at Luxxxe for the models to have class and pride in what they do and Dio delivers all those feature qualities and more.
"We at Luxxxe are looking forward with promise to not only enhance and broaden his career, but to see him achieve success one can ever imagine. I wanna take this opportunity to say congratulations to Dio as we truly love and adore him very much at Luxxxe. I also wanna thank Chris Crisco of Choice Talent Management for his endless generosity, warmth, love, and support in help making this all possible."
Daniels teased that Ferrero is the first of four exclusive models that Luxxx is signing; three more will be announced in the coming weeks.
"We will be making an announcement of the mysterious iconic exclusive next week, for which I am more than excited this superstar model has also signed an exclusive deal with us as well," JD added. "The announcement for the second exclusive model will be officially announced on May 8th, and then the third exclusive model announcement May 15th.
"The fourth exclusive is set to come in January 2027 as we're also happy to announce we'll be launching and expanding our new U.K. division of the company as the model will be an exclusive representing our U.K. division."
Photography courtesy of Choice Filmz/Choice Talent Management
