LOS ANGELES—Creator platform JustFor.fans (JFF) is partnering with Tom of Finland Foundation on a curated project that will spotlight select JFF models whose work aligns with the visual legacy and cultural impact of the celebrated gay erotica artist.
The aim of the project is to create a focused space within JustFor.fans for models whose work "reflects the confidence, masculinity, artistry and sexual freedom long associated with Tom of Finland," a representative explained.
The partnership will be introduced at the upcoming JustFor.fans 8th Anniversary Conference, where Tom of Finland Foundation representatives will host a dedicated suite for models to learn more, view rare works and register their interest in being considered for the curated JFF landing page.
“Tom of Finland changed the way generations of queer men saw themselves, their bodies and their desire,” JFF founder Dominic Ford said. “To work with the Foundation on something that connects that legacy with today’s independent creators is incredibly meaningful. We want models who understand that history, respect the art and can help carry that spirit forward in a way that feels authentic.”
Richard Villani, JFF's Director of Global Partnerships & Exhibitions, added, "We’re expanding Tom of Finland Foundation’s commitment to sex-positive queer expression, inviting audiences to explore its cultural impact and connect with creators and models carrying that legacy forward.”
"The collaboration reflects the Foundation’s ongoing work to steward Tom of Finland’s legacy through sex-positive queer erotic art, freedom of expression and a deeper sense of belonging for the communities his work continues to inspire," the rep concluded.
JFF models interested in being considered for the curated project can connect with representatives during the conference and apply at JustFor.fans/p/tom. To learn more about Tom of Finland Foundation, go to tomoffinland.org.
