SONOMA, Calif.—With the launch of an all-new online presence, COLT Studio Group has taken the next step in a 43-year history of producing all-male adult content.
A cooperative venture with gay adult affiliate program Buddy Profits, COLTStudioGroup.com combines COLT’s reputation for iconic photography and videography of masculine, muscular men with Buddy Profits’ award-winning reputation in online marketing, technology and digital distribution. The move is more evolutionary than revolutionary, the partners indicated.
“Our vision for the future is to ensure we maximize every digital opportunity possible, including our websites, mobile sites, video content, community groups and affiliate programs while leveraging our strong and trusted brand,” studio President and Creative Director John Rutherford said. “All this with an industry partner who has a rock-solid reputation of high profits for their affiliate partners and top-notch partner support—something that I’ve strived for in my nearly 20 years in this business.”
Stephan Sirard, president and chief executive officer of Buddy Profits parent company Next Door Entertainment, said COLT’s new membership site is a key element in a digital strategy that includes cutting-edge internet applications, a robust affiliate program and exclusive video content optimized with the latest high-definition digital technology.
“COLT is a brand known by gay men around the world,” he said. “As a gay adult company, we could find no better partner. If you combine COLT’s expertise and leadership in the production of high-quality, all-male content and Buddy Profits’ technology and gay marketing expertise, you have a formula for success.”
COLTstudiogroup.com’s all-new look and enhanced usability bring to the forefront a seamless user experience, he added. Among the new features are HD videos; hundreds of two-minute trailers; an enhanced search engine allowing searches by niche, category and brand; user-defined “favorites” lists that enable members to personalize their experience, and hundreds of high-def image galleries from the COLT vaults.
Buddy Profits also is developing new interactive applications that will enhance and customize the online COLT experience even further, Rutherford said.
“Leveraging the strength and well-known brand, these initiatives include a future expansion of the site for compatibility across multiple platforms and building interfaces to allow connections among members of COLT’s online community,” he revealed.
According to Sirard, former COLT Cash accounts automatically will be transferred to the Buddy Profits platform so affiliates won’t have to do a thing in order to continue promoting the program.
“Given the quickly changing landscape of the adult market, the kind of like-minded co-operation you see here between Buddy Profits and COLT Studio Group represent the future of the adult business,” said Sirard.
For more information, visit COLTStudioGroup.com or BuddyProfits.com.
