LAS VEGAS—Carnal Media has officially rebranded BarebackPlus.com to JockPack.com, repositioning the site toward the gay athletic and jock-identified audience. The newly named platform brings a sharper identity to one of the studio's fastest growing properties, reflecting both evolving audience tastes and the company's commitment to niche-forward brand building, a Carnal representative said.
“Our previous name was broad by design—but as our product has matured, we wanted a name that immediately communicates what we do and who we serve,” said Jason Sparks, co-owner and producer of JockPack. "As our focus sharpened, our name needed to keep up."
JockPack.com "delivers premium gay adult content centered on the athletic male aesthetic, bringing together a focused content vision and a brand name that speaks directly to its audience," the rep added. JockPack includes popular subsites CumDumpSluts, BetaBetaPi and StudLoads among the 10 to which customers gain access with a subscription.
"The jock aesthetic has always been at the heart of what we were building," Sparks continued. "JockPack.com gives that a name that actually says what it is. This is a focused platform for a passionate audience, and we're excited to build on that with everything we have planned. JockPack brings together the hottest, sexiest jocks on the planet!"
“Jason and LeGrand [Wolf, Carnal CEO] have been killing it in terms of injecting new life in Jason Sparks' legacy brands. When LeGrand came up with the name, we all knew this was the right move for a network that is lightning in a bottle,” said Alan Breslaw, chief marketing officer of Carnal Media. "Now it's time to go to the next level. More studs, more orgies, more cumdumps, much more to come!”
For more, visit JockPack.com.
