PRAGUE, Czech Republic—BelAmi featured a new generation of stars in a photoshoot with high-end underwear brand Addicted, highlighting their latest line of clothing. This collaboration marks over 15 years since the first time these popular brands teamed up on viral advertising campaigns.
The campaign highlights BelAmi’s freshest faces—featured for the first time in an ad campaign—stripped down and showing off in Addicted's newest underwear, sportswear and casual wear.
BelAmi's exclusive models include Leo Cavalli, Hugo Carter, Michael Ross, Luca Filipi, Simeon Krayev, Sammy Steed, Landon Slater and Connor—all making their advertising campaign debuts.
The photos were shot on location at BelAmi's Frisky Summer Ranch in Slovakia.
Addicted's rep remarks, "It’s the first time these beautiful BelAmi Boys are being unleashed to the public in an ad campaign—and we couldn’t think of a better way than dressed in Addicted for our loyal, amazing customers!"
Check out all of BelAmi's exclusive models in action at BelAmiOnline.com; Addicted's latest line can be purchased in retail shops around the world and online at addicted.es.
