Falcon Studios this week will begin production of the first gay XXX title to feature muscleman Zeb Atlas in a sexual role.
The two-part production will pair Atlas with Falcon lifetime exclusive Matthew Rush for one scene in each video.
Atlas' agent, David Forest, said he is excited about the project.
"This deal puts the spotlight back on the talent, where it should be," he said. "Not since the Billy Herrington deal with All Worlds Video for Conquered in 2001 has a studio gone to the extremes that Falcon has to get Zeb Atlas. The only other big-ticket superstar deals have been for Ryan Idol, Ken Ryker and Jeff Stryker."