To put a spin on a popular adage, "One man's marketing genius is another man's carnival pitch." Never one to shy away from shameless exploitation, Kiss Ass not only promotes niche product, now they're inventing it. That's what we call ambitious.

Bracketed by shill-master Ron Jeremy, the latest Honey isn't the sweetest brew available, but it sure fits in the Kick Ass format: all naked and natural, all the time. Not much of an auteur, Madness nevertheless cranks out solid monkey-spanking material. The latest volume is no exception.

Two encounters caught our attention – one being the Brandon Iron/Nadia Styles hookup, where the former planks the latter in the ass while pumping up the vaginal vacuum. Second, and far more impressive is the Dana Vespoli/Tyler Knight exchange. When Vespoli is in the house, a good time is guaranteed, especially when the little trouper tries to chug a foot-long. Their pairing sizzles not particularly because of the pussy-puffer's presence but despite it. (By the way, while getting boinked, Vespoli sniffs and licks her armpits. Is anyone at the Kick Ass production office taking notice of a potential new fetish line?)

Retailing: Crossover appeal for the specialty department.