With his empire already deeply entrenched in many adult pleasures, from porn to pleasure products to gambling, it seemed a natural step for Hustler founder Larry Flynt to launch his own signature liquor: Hustler Vodka. Media reps got an opportunity to sample the libation at an August 30 launch party held at the Hustler Hollywood boutique on L.A.’s Sunset Strip. The premium vodka is distilled five times and filtered 11 times—including a final filtration through genuine gold topaz, Flynt’s birthstone.