International fetish model Kylie Marilyn was crowned Miss Rubber World 2012 at the New York Rubber Ball, presented by Marilyn's victory was not easily won. She faced nine rivals, including designers, models, and dominatrixes. Most, like Marilyn, had elaborate stage shows for the fantasy performance competition. Lydia Lael, first runner up in the competition, won more than $4,000 in prizes, and third place winner Sophia Larou took home more than $2,000 in latex swag.