On January 20, during the 2017 AVN Adult Entertainment Expo, the adult talent agencies who comprise the LATATA organization joined together to sponsor an evening of revelry at Vanity Nightclub in Hard Rock Hotel & Casino. A tradition at the AVN Show, the White Party was co-sponsored by Adult Star Models, ATMLA, Foxxx Modeling, Ideal Image Models, Matrix Models, Motley Models, OC Modeling, 101 Modeling and Spiegler Girls.