The pleasure product industry’s elite gathered at Moon Nightclub at the Palms on September 11 for the 4th annual "O" Awards, honoring the best of the best in products for the industry. Sex and relationship expert Reid Mihalko hosted the ceremony, announcing the winners in 17 categories. The event took place during the AVN Novelty Expo, which was co-located with the fall International Lingerie Show at the Rio All-Suites Hotel & Casino