CHICAGO—Jerkmate aims to democratize adult cam and chat experiences through a campaign entitled "Whatever You Call It."
This campaign was designed to connect emotionally with a male target audience and features humorous characters and common euphemisms (e.g. beat the meat) to increase trust, clarify benefits, and minimize the perceived risks of joining the premium cam site.
Jerkmate will display the campaign’s videos and banners on all major tube sites and most social media platforms. The videos and banners feature Manuel Skye, one of Montreal’s most prolific male adult stars.
Jerkmate brand manager Alexandra Clouette said, "With this campaign, we hope to entice more adult men to experience the safe, interactive, and anonymous aspects of our services."
A series of humorous reels were also shot with U.S. adult star Jacob Coldwater, which can be found on both his and Jerkmate’s Twitter and Instagram accounts.
For more information, visit jerkmate.com.
