MIAMI—The 2021 Gentlemen’s Club Expo is offering certification courses for business professionals during the event set for May 23-26, 2021 at the InterContinental Hotel in Miami. To attend the expo, click here.
The ED University Certification Seminars, which were a hit at the previous expo, return with top experts leading each course. The program is available to all attendees.
The seminars are:
■ Stopping Bar Theft – Monday, May 24, Noon - 1 p.m.
The National Restaurant Association says 75 percent of employees steal from the workplace at least once and half will steal repeatedly. Internal employee theft is also responsible for 75 of inventory shortages. Employee theft, especially as it relates to your club’s bar area, is a major area of concern for club owners nationwide. At Expo 2021, bar theft experts will demonstrate proven methods for stopping theft before it starts, how to detect ongoing theft, and what to do if and when it does happen. This certification training seminar is designed to help save you thousands of dollars right now! What you and your team will learn: Proven methods to detect and prevent bar theft.
■ Facebook & Instagram Marketing – Monday, May 24, 1 - 2 p.m.
For many gentlemen’s clubs, social media has replaced their need for a website. Two social media avenues — Facebook and Instagram — have become crucial marketing platforms. But how do you know you are getting the most out of both? Social media experts Jenna Gross of Moving Targets and Adella from Forward Approach Marketing will offer specific training tips for your club’s social media marketing, with a concentration on Facebook and Instagram. It’s time to put social media marketing to work for your club, and our experts will tell you how.
■ Conflict De-escalation – Tuesday, May 25, 10:30 - 11:30 a.m.
Strategic Club Consultants’ Charles Wilson (former Detroit Police Command Officer with 20 years of law enforcement experience) and Gary Sikorski (25-plus years with the Westland, Michigan Police Department) will conduct the Expo’s Conflict De-escalation Training Certification Seminar. This seminar will train club management and security team leaders on how to pick-up on those verbal and nonverbal cues necessary to effectively communicate with guests. They will come away with verbal and behavioral tactics for their toolbox which will assist them with de-escalating any negative situation. The goal is to instill the proper mindset in your security staff to always be proactive, prepared and properly oriented as well as how to effectively recognize and de-escalate dangerous situations in your club before they get out of control.
To register, click here or register by phone by calling ED Publications at (727) 726-3592. For more information, please visit www.TheEDExpo.com.
