Adam & Eve, Women's Health Interactive Conduct Sex Toy Challenge

SAN JOSE, Calif.—Online publisher Women's Health Interactive teamed up with adult distributor Adam & Eve to conduct a Sex Toy Challenge for National Masturbation Month, celebrated during May.  

Over the course of one week, seven diverse participants (over 18) recruited by Women's Health Interactive used seven different sex toys from Adam & Eve, curated by Adam & Eve's resident sex therapist, Dr. Jenni Skyler, Ph.D., LMFT, and CST.

Those participating in this unique and fun challenge (Kayla, Vanessa, John, Zoë, Kailin, Megan and Wednesday) shared their individual experiences using each sex toy in a full video and written review.

Learn more about the challenge and participants here.

In celebration of National Masturbation Month, Women's Health Interactive and Adam & Eve encourage everyone to take part in this challenge on their own as a way of normalizing masturbation and the conversations surrounding the topic.

Said Skyler, "National Masturbation Month is a perfect time to explore new ways to practice self-love and we're looking forward to learning more from each person about their unique experiences."

Added Chris Fernandez, CEO of Women's Health Interactive, "What better way to kick off National Masturbation Month and normalize conversations about sex, sexuality and self-love than with the most unique 'challenge' you've ever seen—asking seven different people to try seven different sex toys over seven days to learn more about themselves and share their experiences courageously with the entire world."

Quick stats from the Sex Toy Challenge:

• 49 different sex toys were tried for a test run
• 39 orgasms were achieved (not counting multiples!)
• The average participant reached climax on five out of seven days during the challenge
• One participant reached climax every day of the challenge
• All seven challengers tried at least one style of sex toy that was brand new to them

By participating in the annual Sex Toy Challenge, people can become more comfortable with taking their sexual pleasure into their own hands—not just during National Masturbation Month.

Women's Health Interactive is an inclusive and passionate team of sex-positive writers and industry professionals who are dedicated to having open, honest and fearless conversations about sex, sexual health and relationships. They advocate for sexual pleasure without shame and through their work, encourage sexuality as something to be embraced — and celebrated.

Adam & Eve is one the nation's leading and most trusted internet adult retailers, having served more than 15 million customers through its website and catalog. Learn more at