BEND, Ore.—This Pride Month, Holistic Wisdom, Inc. has announced the publication of a guide that focuses on the issues of "rainbow washing" and the role of genuine corporate support in the fight for LGBTQ+ equality and human rights.
It explores critical issues surrounding marketing by companies and institutions when their solidarity with the LGBTQ+ community is genuine and when it is not. With the recent boycotts and controversies surrounding LGBTQ+ marketing by Anheuser-Busch and Target, some companies are having their loyalty tested.
Said Lisa Lawless, Ph.D., author of the article, "The LGBTQ+ community continues to experience rising hate crimes, increased discrimination, and record-breaking harmful legislation. A company's actions and values should align with using LGBTQ+ symbols in marketing to avoid community exploitation and abandonment."
The guide, "Pride & Profits: The Controversies Around Corporate Solidarity With The LGBTQ+ Community," is now available on the Holistic Wisdom, Inc. website.
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