NEW YORK—Pornhub has launched a "Premium Lovers" membership, designed to help couples better explore and understand their partners’ sexual interests and fantasies.
The Premium Lovers membership gives subscribers the benefit of two individual accounts with access to Pornhub Premium’s high definition (HD), on-demand streaming platform. Aside from the existing benefits already available to Premium subscribers, such as a completely ad-free experience, hundreds of thousands of exclusive titles as well as a wide array of HD and VR content, Premium Lovers subscribers will also benefit from a shared “lovers playlist,” offering the opportunity to curate and share their favorite videos with their partner.
Users will also be able to opt into receiving video recommendations based on both partners’ taste profiles, for a more diverse discovery experience reflecting the couple’s shared interests.
The new initiative comes after a recent survey of several thousand Pornhub Premium members showed that 64 percent of respondents said that they would like to have a better understanding of their partner’s porn preferences. In addition, 68 percent of users believe having a better understanding of each other’s sexual fantasies would have a positive impact on their relationship.
“Interestingly, studies show that partners who watch porn together have a more satisfying sex life than those who do separately—or in secret,” Pornhub vice president Corey Price said. "If you and your partner have never taken the time to watch porn together, there’s really no better time than the present. We decided to introduce our Premium Lovers membership in order to provide couples with a resource that can not only help spice up their relationships in quarantine, but also to help each partner learn even more about their lover on a sexual level. Couples who play together, stay together.”
Pornhub’s Premium Lovers membership offers a risk-free seven-day trial, after which it will cost subscribers $14.99 per month or $142.99 annually for two accounts. Users who currently have a Pornhub Premium membership can upgrade to a Premium Lovers membership at any time.
“No matter what stage of a relationship you’re currently at, it’s important to infuse novelty into your repertoire,” said sex therapist Dr. Laurie Betito, the director of Pornhub’s Sexual Wellness Center. “Watching porn together can help foster intimacy emotionally and physically. You never know, you may discover something about your own sexual preferences you hadn’t considered before.”
For more information, including the campaign’s promotional video which includes a Q&A with real couples on how they feel about watching porn together, please visit: www.premiumlovers.com.
