WASSERBILLIG, Luxembourg—At this year’s eroFame, pjur launched three new products in addition to a new brand design.
According to the company, it had the following objectives for its brand refresh:
• Modern, clean design that is instantly recognizable on the shelves.
• High-quality product presentation to win over new customers.
• Clear and comprehensible product-related information visible at a glance.
The eye-catching logo and other visual elements, alongside the clear differentiation between water-based and silicone-based products, help customers find what they are looking for easily. The clear information hierarchy used across all products is at the core of pjur’s new, modern label design.
Included in the brand refresh are three new products. Two new products were added to the Toy series. The first—pjur Toy Glide—is a water-based lubricant that is ideal for use with masturbators. The product’s unique formula makes it easy to apply evenly and provides long-lasting moisture. pjur Toy Glide is suitable for use with all sex toys, regardless of whether they are made from latex, rubber, metal, glass, or silicone.
The next new product is pjur Toy Foam, designed to clean all toys gently and hygienically. Just a few pumps remove all traces of water-based and silicone-based lubricants. The special formula deep-cleans materials such as glass, metal, plastic, latex, rubber, and silicone without damage. The product has also been dermatologically tested.
pjur also debuted a new product for men: pjur Superhero Ultimate. With its innovative complex of six active ingredients, the stimulating product can help to reduce skin oversensitivity. It also enhances endurance—with no lidocaine or benzocaine.
“Hot on the heels of the launch of new female stimulation product pjur Woman Lust, pjur is adding to the successful superhero range with pjur superhero Ultimate, the company’s strongest delay spray ever. In combination with the expansion of the Toy range, these new launches show that pjur has plenty of ideas up its sleeves for the future," said Alexander Giebel, CEO and founder of pjur.
For more information and an overview of pjur’s products, visit pjur.com.
