CYBERSPACE—Little Leaf Agency, a sexual wellness PR and communications agency, has announced its partnership with pioneering STI testing brand, BasisDx, as it launches in the U.S. market.
BasisDx is a federally approved laboratory specializing in home-collect clinical tests, set to revolutionize (and regulate) the STI testing industry. This collaboration aims to establish BasisDx as the go-to brand for certified home collection STI tests across the United States, leveraging Little Leaf Agency’s expertise in brand positioning, influencer relations, and PR and marketing communications.
BasisDx has already achieved success in COVID-19 testing during the pandemic. It recently launched its Pro13 Kit, the first PASS-certified self-testing STI kit. This kit makes it possible both for the general public and adult industry workers to receive the same level of STI testing as required by PASS in the comfort of their homes.
Said BasisDx’ founder Andreas Kogelnik, "We are thrilled to partner with Little Leaf Agency as we break the Pro13 Kit into the US market. We are confident that their deep understanding of the industry, creative strategies, and proven track record makes them the ideal partner to help us achieve our goals of removing stigma around STI testing. Together we want to make at-home testing become part of our everyday routines. We are confident this collaboration will help shift the narrative around testing in the USA."
Little Leaf Agency will spearhead a comprehensive PR strategy for BasisDx including influencer and brand partnerships as well as media relations.
Said Little Leaf Agency founder and CEO Kathryn Byberg, "As a self-proclaimed science nerd who studied for a PhD in molecular biology and biochemistry, I’m very excited to work with BasisDx. BasisDx is a visionary brand that aligns perfectly with our mission to elevate and empower conversations around sex and STI testing. I have spent the last decade removing sigma around sexual exploration and it’s now time to shake up society's attitude towards STIs and testing."
As a disruptor in the STI testing space, the Silicon Valley-based BasisDx laboratory makes sexual healthcare more accessible as people can buy discreetly and test themselves in the privacy of their own home. With a commitment to privacy, accuracy, and fast results, and the help of Little Leaf Agency, BasisDx is poised to create a niche in the U.S. market.
For more information about BasisDx, visit littleleaf.agency. To receive updates on the U.S. launch, or to request a press sample or discuss a partnerhip contact [email protected].
