LOS ANGELES—After signing performer Cindy Crawford, officials at Pink Sky Entertainment stated that they plan to shift their efforts more toward mainstream acceptance of porn.
In a statement, the company said it is looking to grow its "premium subscription service to be the largest and most well-known adult entertainment provider worldwide. Crawford’s arrival marks a shift toward more mainstream appeal and respectability with Pink Sky hoping to get new subscribers by moving beyond the stigma often associated with the industry.”
The subscription service offers thousands of hours of adult content accessible on any device while seeking to differentiate itself through high production values, large budgets, and a diverse range of genres and categories. With Crawford onboard, the studio will feature the performer in several upcoming Pink Sky originals which she will help promote.
“With Crawford on board, we want to show the world that we provide a positive and liberating space for both creators and consumers of adult content,” said Pink Sky’s CEO. “Her star power will help us expand our subscriber base and achieve our goals for the next year."
Pink Sky affirmed that it is investing heavily in marketing and original content over the next twelve months to achieve its new goals. Crawford’s partnership kicks off what the company hopes will be a transformative period of growth and mainstream success.
Pink Sky started as a small adult production company in 2019 when it was founded by CEO and director Tray Duncan. The company has grown rapidly by acquiring smaller adult entertainment studios and their content libraries, allowing Pink Sky to amass a catalog of tens of thousands of scenes and gain control of popular adult franchises.
Today, the company operates more than 100 adult websites and licenses content to major streaming platforms, cable networks, and hotel chains. While the adult industry has faced major challenges from piracy and “tube” sites, Pink Sky says its early investments in digital distribution, content acquisition, and brand building have allowed it to thrive.
“Through adaptation, ambition, and savvy leadership, Pink Sky Entertainment rose from a small production company to become a dominant force in the global adult entertainment industry. The company’s humble beginnings demonstrate how vision and calculated risks can lead to remarkable success,” the company said.
