TAMPA BAY, FL—After spending nearly two decades helping many in adult entertainment monetize their video content online, the video technology firm Webmaster Central's founder launched an all new venture centered around the emergence of virtual reality technologies, and his new company VR3000 Studios has reported more than one-thousand paying customers in the month since its July launch.
“Working with so many adult companies over the years, we’ve enjoyed a privileged position of insight into the typical growth patterns for adult companies,” explained Andy Alvarez, CEO and founder of VR3000 Studios. “It hasn’t been easy for companies to sell pre-recorded adult video online when there’s so much content available for free. That reality has now changed in a big way because of VR. This is the fastest I’ve ever seen an adult subscription website reach 1,000 paid customers, and we’re just at the tip of the iceberg for what VR can mean to this industry.”
Many analysts agree that virtual reality (VR) is about to explode, with some estimates by firms like Digi-Capital putting the market size at about $30 billion by 2020. And adult entertainment is a logical niche for VR content; the industry has been routinely credited for driving adoption of prior new technologies like DVD players, high-definition videos, and even the Internet itself.
To create the kind of experience that resonates with a modern tech-savvy customer base, VR3000 is looking beyond the “porn star” model that, it believes, is showing signs of age. According to Alvarez, adult consumers want a more immersive and realistic fantasy that can’t be delivered by a flat 2D screen.
“We’re building an all new kind of experience for customers that puts them right in the middle of the action,” explained Alvarez. “The creative process isn’t like the one used for filming old flat porno flicks; we’re pioneering all new ways to shoot videos specifically for VR playback. We’re working with today’s most popular live cam models, and delivering the kind of cutting edge experience that young adult consumers expect. This is the future of adult entertainment.”
Fewer than 1% of U.S. households own a VR headset, which makes VR Studios' acquisition of 1,000 paying customers even more remarkable. Companies like Apple and Sony have not yet released their VR solutions, although the Sony release is expected in October. With such favorable market conditions, VR3000 believes it could become one of the largest adult entertainment companies in five
