Label X Joins Pineapple Support as Sponsor

LOS ANGELES—Adult industry mental health nonprofit Pineapple Support welcomes Label X Group as a supporter-level sponsor. The full-service firm for adult content creators joins over 60 adult businesses and organizations in committing funds and resources to the organization.

Said Label X Group co-founder Annie Clancy, "Since founding the social media management arm of LX Group I have had the pleasure of interacting with and supporting numerous independent performers in the adult industry. Immediately I started hearing the struggles they have in accessing mental health services. When I learned about Pineapple Support I knew they were an organization we not only were going to tell all our clients about but also support in any way we can."

Said Label X Group co-founder Jay Metcalf, "Pineapple support is a fantastic organization that we are proud to support. Like Pineapple, we are committed to helping both individual content creators and companies who support and employ them. From that mission, we have grown three lines of business with LX Recruit at the forefront of bringing world-class recruiting help to carefully vetted clients in the adult industry. We support core services recruiting for manufacturing, streaming and studio clients who have shown they can treat their employees professionally at all levels."

Pineapple Support was founded by British performer Leya Tanit in 2018, after a string of losses in the adult industry from depression and other mental illnesses. The organization, a qualified 501(c)(3) tax-exempt organization in the United States, has connected over 5,000 adult performers to mental health services, including free and low-cost therapy, counseling and emotional support.

Said Tanit, "By becoming a sponsor of Pineapple Support, Label X team is bringing mental health services to performers in need. At a time when our industry is expanding and decentralizing, it’s more important to have partners who can support them in both business and wellness. I’m so pleased to have Label X come aboard, and look forward to working with them on future initiatives."

To learn more about becoming a sponsor of Pineapple Support, go here. Details about additional ways to support as a company or individual can be found on the organization’s website pineapplesupport.org.