LOS ANGELES—GoAskAlex is blasting ostomy supply manufacturers for lack of diversity among its product offerings in a new YouTube video, "WHY are all Ostomy Products SO Ugly!?"
Alex, a disability rights advocate, opens up about people with disabilities’ frustrations with ostomy bags’ limited options for its clientele. She said, "Imagine your skin color is anything other than white and these are the choices you have to choose from: life-support grey… public bathroom beige, or if we’re feeling really saucy, we could go for spray-tan orange. Not only is this beige rainbow vaguely racist, I mean, realistically it’s not vaguely, it’s just racist, these light colors are also transparent when wet!"
Alex notes that every ostomate she has spoken to has voiced their dismay in a similar fashion. She added, "We want more options! And yet companies such as Coloplast, B. Braun, and Hollister continue to limit their products. When will ostomates of all colors be represented? And for the love of all things holy, when will one of these companies create a product that isn't transparent?"
She maintains the hope that healthcare solution businesses evolve to support their customers’ needs beyond the basics. She said, "It's time that companies manufacturing ostomy supplies—and all medical supplies—realize that consumers of these products are not all light-skinned! Ostomates everywhere are demanding more diverse product lines with color options outside of the stereotypical 'Band-Aid' color. Defaulting to a standard 'light peach' color is not only an outdated practice but also a representation of racial discrimination. Additionally, the fact that the vast majority of ostomy supplies are transparent when wet is a massive oversight, and quite frankly, it's insulting. Please do better."
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