BARCELONA, Spain—Ad network ExoClick has announced that the company will be the exclusive manager of 20 new member-area dating sites, all from top-converting dating program TrafficMansion.
The 20 localized casual dating sites in English-speaking GEOs (US, UK, CA, AU, NZ, IE, ZA) account for more than 3 million opt-in dating site users. ExoClick is selling all desktop and mobile traffic across a range of ad zones, including banners, menu tabs, and popunders within each website’s members area. All formats are premium members' area traffic sources, with tabs being promoted as a highly contextual way of reaching end users. Each tab is labeled for a specific vertical. TrafficMansion offers two contextual tabs: LiveCams and Gaming.
TrafficMansion’s Lidija Krickovic commented, “We have created these 20 compelling online dating products to attract new end users. Our dating sites are among the highest converting in the market due to extremely engaged users, with high purchasing power. This new set of 20 sites feature mostly Tier 1 English-speaking traffic, which offers a great opportunity for advertisers."
“Our exclusive sales partnership with ExoClick ensures that advertisers targeting our members area ad zones have the industry’s best technology and tools needed in order to achieve high conversion rates. Backed up with ExoClick’s expert sales team, here at TrafficMansion we can continue to expand our great product offerings while bringing excellent business opportunities for advertisers targeting our high-quality traffic sources with their offers.”
ExoClick’s sales and ad operations director Evan Zirdelis added, “We are delighted to be offering TrafficMansion’s 20 additional brand new dating sites. They are an ideal way to reach new high-quality, engaged, active and qualified online dating site users. We are particularly excited about offering menu tabs on both desktop and mobile. ExoClick’s tabs can now be selected in our admin panel by product category, to match the tab text of the advertiser’s offer. In TrafficMansion’s case tab dating or tab livecams, this labeling ensures that advertiser campaigns will receive quality traffic only from tabs matching their product category.”
TrafficMansion’s new inventory is available now to bid for on ExoClick’s platform or by flat/monthly deals. For more details, contact an account manager or a client care specialist by emailing [email protected].
