LOS ANGELES—AmateurPorn.com has officially rebranded as APClips.com. After four years, the rebranding of AmateurPorn.com, a platform that offers content creators for 75 percent payout and caters to a global audience, “gives us an influential new identity in the expansion and development of the site and our customer base,” said a rep for APClips.
The transition, which took place in early September, will not affect its subscribers’ login information, account data, saved content or the delightful presence of AmateurPorn.com’s ‘caticorn’ mascot Cathy, and still remains “a virtuous circle, designed by content creators for content creators. Same site, same company, same people, same everything… with a new name!”
“As AP has grown, the term ‘Amateur’ is no longer an accurate description of many of AP’s content creators, and we did not wish to insult or inaccurately categorize any of our creators in this manner,” says the company rep. “We also realized that the term ‘Porn’ was perhaps not entirely inclusive of and might even be alienating to many creators who did not consider ‘porn’ to be an accurate description of their content, such as creators of softcore erotica, glamour, or non-nude content. We also feel that ‘APClips’ is far more brand-able internationally than ‘AmateurPorn,’ which we think is an important long-term consideration for international creators and their fans.”
The APClips name change, however, will affect the company’s online presence in emails, social media and search engines “with a more inclusive freedom in presenting our content creators’ brands, away from the expectation of producing amateur porn.”
There are currently more than 3,000 independent content creators on AP, selling some 70,000 video clips, with 200-plus new creators joining every month. The site currently boasts more than 100,000 registered fans and active buyers who use APClips’ token-based platform for ‘one click’ purchasing and tipping.
Visit APClips.com to learn more and follow on Twitter: @ap_clips.
