LOS ANGELES—MGT Capital Investments, Inc. (NYSE MKT: MGT) has announced an exclusive partnership agreement between MGT Sports, owner of the one of the largest daily fantasy sports wagering platforms, DraftDay.com, and leading adult entertainment company Vivid Entertainment, LLC.
The new partnership will develop and market a fantasy sports gaming site which will be available online at VividBetSports.com.
Daily fantasy sports is a multi-billion dollar industry and has achieved mainstream acceptance as evidenced by recent deals by the NBA and NHL, and recently launched pay-to-play sites by Sports Illustrated and USA Today. Adult websites get more visitors each month than Netflix, Amazon and Twitter combined, with more than 30 percent of the internet’s bandwidth used for adult content. By partnering the preeminent adult company with a leader in the daily fantasy sports segment, the companies have created a marriage between one of the fastest growing Internet business segments and one of the largest sources of unique online traffic.
Robert Ladd, Chief Executive Officer of MGT said, "We are deeply excited about working with a synergistic partner like Vivid. As 80 percent of fantasy sports players are males with a mean age of 34 years, the demographics show we are addressing the same audience. The Vivid brand has been in existence for 30 years, and this partnership offers a dynamic opportunity for millions of Vivid fans to test their skill in the daily fantasy sports world.”
“MGT Sports brings unequalled technical and operating know-how and we provide access and marketing experience to a loyal and enthusiastic fan base,” said Bill Asher, Co-Chairman of Vivid Entertainment. “Through Vivid.com and our other websites we will offer easy one-click access and the ability to promote the site through Vivid Radio and Vivid TV, as well as through our other marketing platforms. Daily fantasy sports gaming is a huge and fast-growing segment and we are pleased to be affiliated with a company that is leading its growth.”
For more information, visit VividBetSports.com.
