CYBERSPACE—Hotel reps are grumbling because guests increasingly prefer to get their porn online for free, which doesn’t make PPV services any in-room viewing money. Velvet magazine has just given the hospitality industry something else to grumble about. With the release of the September issue, the previously paper-only adult periodical now also sports an upgraded in-print look and a new website, VelvetXXX.

Designed as a free content site packed with videos featuring each issue’s cover and centerfold stars, trailers, giveaways and other goodies, VelvetXXX is custom-crafted to provide the publication’s readers with an expanded Velvet experience.  

To celebrate the launch of Velvet XXX as well as her cover/centerfold feature layout in the September issue, Sunny Leone shot a solo scene that readers can watch at the site for free. Within her Velvet spread is a passcode that readers can enter to see Sunny in all her hardcore glory.

The September issue also features two autographed DVD giveaway contests. Readers can enter at the website their chance to win signed copies of Digital Playground’s Top Guns as well as the Vivid-Ed release Tristan Taormino’s Rough Sex 3. There are also behind-the-scenes features in the magazine on both titles, complete with passcodes.

“We’re taking the print magazine model into a whole new realm,” said Velvet Magazine Editor Dan Brown. “With we’re making the pages of the magazine come to life online. Velvet is raising the bar and setting new standards for the production of adult print publications. is certain to enhance our readers’ experience with the magazine.” is a free website that does not require any credit card information and there is no membership to join. The September issue of Velvet is on stands now and readers can begin enjoying the online element to Velvet as soon as they purchase the magazine.