LONDON—Television X announced today that the fourth annual SHAFTA awards will be held on December 5 at Rise Super Club at 1 Leicester Square in London. This year the awards event coincides with the U.K. adult channel’s 18th birthday party.
The Soft & Hard Adult Film & Television Awards is the biggest adult awards show in the United Kingdom. A night for celebrating top performers, it brings together the cream of the U.K. adult industry. In addition, the SHAFTAs have become an insider networking event where distributors, producers, directors, journalists and mainstream celebrities rub shoulders with adult stars.
Since the show began in 2010, the SHAFTAs have grown from a gathering in a small pub in Greenwich to last year’s “tropical island” extravaganza at Platinum Lace. With this year's event also marking Television X’s coming of age, event organizers are gettig even more ambitious and taking over London’s newest hot spot, Rise, and turning it into a “fantasy fairground.”
“The SHAFTAs sets the bar for U.K, award ceremonies. It truly is the U.K. porn Oscars,” said head of programming Chris Ratcliff. “This year we are pulling out all the stops with more guests, more sponsors and more of your favorite Television X stars and shows from the last 18 years. Prepare for the rollercoaster ride of your lives!”
Organizers promise “much more than just an awards show,” with nominees, performers and guests reflecting the best of the best productions and performances from Television X's last 18 years, making the event a celebration of the last two decades of British adult entertainment.
Voting for the SHAFTAs opens on November 1.