'Ruin Me' Trailer Features Humiliatrix Ceara Lynch

PORTLAND, OR—A new trailer has been released for the 'financial domination' thriller Ruin Me, featuring femdom humiliatrix Ceara Lynch (seen on HBO's Sex Now). In the clip, actor/filmmaker Julian Shaw, most recently the star of the music video It's Time, is consumed by a controversial sexual sub-culture as he documents Lynch at work. "You're going to explore a world of debauchery and insanity," an unseen voice warns Shaw in the trailer.

At the center of it all is the beautiful and enigmatic Lynch, whose website touts her as a ‘mental humiliatrix,’ inviting users to indulge their "inexplicable urge to have a pretty girl ruin your life." Lynch currently runs a lucrative business exploiting the bizarre kinks of men around the world through such unusual revenue streams as "financial domination"—i.e., shopping for luxury goods with a client's credit card—and her "ignore line," where men pay by the minute to have their calls to her put on hold.

Shaw approached Lynch in 2013 about making a film on her life, and she quickly signed on after seeing his previous documentary work Cup of Dreams and Darling! The Pieter-Dirk Uys Story, which won global plaudits including an Audience Award at the Berlin International Film Festival.

"He was clearly an extraordinary filmmaker and someone with a vision. I'd been waiting for the right opportunity to branch out and this was it," Lynch explained of her working relationship with Shaw.

"Her line of work is thought-provoking, full of moral questions—everything I'm looking for as a filmmaker," Shaw explained. "Ruin Me started as a pure documentary but it morphed into something I didn't anticipate. It blurs the line between documentary and fiction, and it's become a real life psychological thriller. It will get audiences talking."

A Kickstarter campaign has been launched for the film to supplement sponsorship from Clips4Sale and production investment from Producer Jonathon Green at Green Light Productions. Backers can earn rewards by pledging to categories such as "Loaded Loser," "Degenerate Donor" and "Human ATM."

"We have a goal of making one of the most talked-about indie movies of the year," Shaw said. "It will be awesome for Ceara's fans, and supporters of independent cinema, to get involved and be part of making Ruin Me happen."