BARCELONA, Spain—Private Media Group, Inc., a worldwide leader in premium-quality adult entertainment content, today announced it has expanded its European distribution alliance with Beate Uhse AG through its subsidiary Scala Agenturen BV, to collaborate in the home video market in the Benelux region.
With current distribution arrangements in place for DVDs in Scandinavia and magazines in Germany, the collaboration expands with DVD distribution in the= Benelux region (Belgium, the Netherlands and Luxembourg). Going forward it is expected that Private and Beate Uhse will explore additional opportunities in other territories.
"Private and Beate Uhse are the two dominant adult brands in Europe, and this new collaboration provides consumers with optimal access to high quality adult entertainment with compelling new incentives and exciting promotions, Private CEO Ilan Bunimovitz said. “Beate Uhse is one of the best run operations in the adult business and we are very pleased to have worked out a very cooperative relationship with them to strategically offer our content and develop effective new B2B and B2C opportunities in the Benelux region."
"We believe that the strategic alliance of major industry players like Private and Beate Uhse is the right approach for long term growth and success in what has become a cluttered adult marketplace,” Beate Uhse COO Serge van der Hooft said. “By joining forces and sharing experiences and know-how we will effectively offer the audience top of the range products with compelling new marketing and promotional campaigns."
For more information about Beate Uhse, go here.
For more information about Private Media Group, go here.
