LOS ANGELES—Monarchy Distribution has launched Showcase Studios, a new DVD division that features the title performer in every scene.
The concept behind Showcase Studios is that the performer can effectively brand themselves with a custom DVD that they select the scenes for. Performers are able to sit with Monarchy and view a vast array of footage featuring themselves that they have shot throughout their career. Working with the Monarchy production department, they are able to choose their favorite scenes and put them into one showcase DVD.
Monarchy owns a sizable content library and also licenses content from websites and other studios.
Monarchy has set a low all-inclusive per-piece price for these custom videos. Girls can take the DVDs and sell them to their fans and generate revenue off content they have already shot for other companies but do not own the rights to.
"The market for DVD has decreased and we saw a completely untapped market for these girls to sell to and make money for themselves," Monarchy owner Mike Kulich said. "Every time I go on Twitter, I see a girl sporting her new shoes or gifts that fans buy for them off their wish lists. These guys love interacting with the performers and spoiling them. This gives the performers the opportunity and the outlet to sell their DVD's directly to the fans that are looking to spend money on them. It also gives them a product featuring just them to sell to their fans anywhere they go whether it be feature dancing, tradeshows, or store signings."
Kiki D'Aire is the first to sign with Showcase and her DVD currently is in production. The DVD features five scenes ranging from her early years in the business to her recently shot content.
"My fans have always contacted me about getting a Best of Kiki D'Aire DVD with just scenes of me but it is difficult because as a performer you shoot for a lot of different companies," D'Aire said. "Showcase Studios is an incredible idea because it brings all your content together and gives the fans exactly what they want: a full DVD with scenes that they would have to look all over the place to find, all on one disc."
Performers interested in creating a Showcase Studios DVD, can contact Kulich via email at [email protected].
